DO'AR HA-YOM

DO'AR HA-YOM (Heb. דֹּאַר הַיּוֹם; "Daily Mail"), Hebrew newspaper established in Jerusalem in 1919, under the editorship of ithamar ben-avi . The newspaper was designed primarily for those born in Ereẓ Israel and for the older yishuv circles (as emphasized by the programmatic leading article in the first issue). The tone of the paper, which was set by Ithamar Ben-Avi, followed that of the sensational French press. Do'ar ha-Yom introduced modern reportage in Hebrew. Many of its reporters were native Palestinian Jews, and it became the mouthpiece of the farmers and older settlers. Its editorial policy opposed the official Zionist movement. From December 1928 until the beginning of 1931 it supported the Revisionist movement and was edited by V. Jabotinsky . Afterward, Ben-Avi returned as editor, but was later replaced. Do'ar ha-Yom ceased publication in 1936 and while no other daily newspaper imitated Ben-Avi's emotional and sensationalist style, the innovations he introduced influenced Israel journalism and many of the journalists influenced by Ben-Avi played important roles later on in the Israel press. -BIBLIOGRAPHY: I. Ben-Avi, Im Shahar Azma'utenu (1961), 367–82, 401–3, 505–13; G. Kressel, Toledot ha-Ittonut ha-Ivrit be-Ereẓ-Yisrael (1964), 197; G. Yardeni, Hitpatteḥut ha-Ittonut ha-Ivrit (1966). (Getzel Kressel)